For Immediate Release 7-5-23
Senior Marketing Specialist
SmartFoam Machinery (SFM), a leading industrial machinery manufacturer, is actively seeking an experienced and innovative Senior Marketing Specialist to spearhead our marketing initiatives. As a key member of our business, you will have the opportunity to make a significant impact on our fast-growing industrial machinery business in the packaging industry. We have a flat management structure that values your contributions, and we recognize and reward your efforts immediately. At SFM, we care about your career growth, and we believe that the only limit to your success is your own efforts and talent.
Role & Responsibilities
- Conduct thorough market research to identify industry trends, customer needs, and competitive landscape, and translate these insights into actionable marketing plans.
- Develop and execute comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales for our industrial machinery products.
- Collaborate with cross-functional teams including sales, product management, and executive leadership to align marketing strategies with overall business goals.
- Create compelling marketing content, including website copy, product descriptions, graphics, videos, case studies, blog posts, and promotional materials, to effectively communicate the value proposition of our industrial machinery products.
- Plan and execute marketing campaigns, including email marketing, social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to drive traffic, engagement, and conversions.
- Coordinate with team to organize industry show participation and prepare marketing materials.
- Utilize data analytics tools to monitor campaign performance, track key metrics, and optimize marketing efforts for maximum ROI.
- Degree in Marketing, Communication, Media, or a related field
- Minimum of 3 years of experience in marketing, preferably in the industrial machinery or packaging industries.
- Proven track record of developing and executing successful marketing strategies, driving brand awareness, and generating leads.
- Strong understanding of digital marketing channels, including email marketing, social media, SEO, and PPC advertising.
- Proficiency in utilizing marketing automation, CRM, and analytics tools to track and measure marketing performance.
- Excellent written and verbal communication skills with the ability to create compelling content for various marketing channels.
- Strong skills in Microsoft suite (required), and proficiency in Graphic Design, Video Editing and Web Design software (preferred)
- 401(k) Plan with Company Matching
- Paid Time Off
- Opportunity to make a significant impact across all facets of our marketing efforts
Job Type: Full-time
Monday to Friday, 8 a.m. to 4 p.m. with lunch hour break
Work Location: Indianapolis, Indiana (required In person)
Pay: $60,000 – $90,000 per year with annual Incentive Bonus Pay
Send Resume and application to Lei.Liang@SmartFoamMachinery.com
For Additional information contact SmartFoam Machinery at 317-220-8468.